Your Festival Guide to SXSW 2026 in Austin
Austin is about to transform into a world-class festival city once again. From March 12–18, 2026, SXSW brings together music, film, technology, and creativity in one incredible week. Whether you’re an Austin local or visiting for the first time, there’s something for everyone — from major showcases and film premieres to free outdoor concerts and citywide activations.
Here’s your day-by-day guide to make the most of SXSW 2026.
Thursday, March 12 — Kickoff Day
The festival officially begins with music, tech panels, and opening parties. Don’t miss:
Congress Avenue Block Party (11:00 AM – 7:00 PM) — Enjoy food, drinks, and giveaways along downtown Austin.
Global Stage at Downright (7:00 PM – 12:00 AM) — International music showcases kick off the week.
EQ Austin Presents Austin Sounds Showcase (7:00 PM onwards, Lefty’s Brick Bar) — A night of local music talent.
Friday, March 13 — Music & Networking Take Over
Friday is packed with showcases, panels, and citywide events:
Radio Day Stage @ Downright (12:00 PM – 8:00 PM) — Live performances broadcasted throughout the day.
Billboard Presents THE STAGE (8:00 PM onwards, Moody Amphitheater) — Friday night headliners.
Axios House Opening Reception (1:20 PM, location varies) — Talks on entrepreneurship and innovation.
Saturday, March 14 — Peak Festival Energy
One of the busiest and most exciting days:
Sips & Sounds Music Festival (All Day & Night, Auditorium Shores) — Music from top artists, food, and festival vibes.
Global Stage @ Downright (7:00 PM – 12:00 AM) — Evening international showcases.
THE Power Vote — Axios House Talks (1:15 PM) — Engage in conversations about civic participation.
Sunday, March 15 — Community & Outdoor Fun
Sunday brings free and accessible events:
Congress Avenue Block Party (11:00 AM – 7:00 PM) — Food, drinks, and fun for everyone.
Radio Day Stage @ Downright (12:00 PM – 8:00 PM) — Live performances continue.
Community Concerts at Lady Bird Lake (Afternoon–Evening) — Enjoy live music outdoors.
Paramount+ The Lodge (12:00 PM – Late, Clive Bar) — Immersive fan experiences and activations.
Monday, March 16 — Innovation & Industry
A day for entrepreneurs, creators, and tech enthusiasts:
Innovations + Conference Sessions (9:00 AM – 6:00 PM, multiple downtown venues) — Panels on tech, marketing, and creative industries.
Radio Day Stage @ Downright (12:00 PM – 8:00 PM) — Live music and broadcasts.
Global Stage @ Downright (7:00 PM – 12:00 AM) — Evening showcases.
Tuesday, March 17 — Hidden Gems
Discover emerging artists and indie films:
The Dropout Improv Show (7:00 PM, ACL Live at Moody Theater) — Comedy and entertainment.
Radio Day Stage @ Downright (12:00 PM – 8:00 PM) — Final full day of live broadcasts.
Global Stage @ Downright (7:00 PM – 12:00 AM) — Evening international showcases.
Wednesday, March 18 — Closing Day
End your festival week with final performances and talks:
Kamau Bell Live Talk (Livestream) (4:00 PM CT) — Cultural conversation and insights.
Global Stage @ Downright (7:00 PM – 12:00 AM) — Last night of international performances.
Citywide Hotspots Throughout the Week
Even if you don’t have a badge, SXSW has plenty of free and public events:
Rivian Electric Roadhouse (12:00 PM – 8:00 PM, 208 S Congress Ave) — Music, art, and tech activations.
Electric Joyride Experience (800 Congress Ave) — Test electric vehicles and enjoy off-road rides.
Redbreast Unhidden Box Office (March 12–14, The Contemporary Austin) — Whiskey tastings with film experiences.
Peaky Blinders: The Immortal Man (March 12–14, Fox Den) — Interactive fan event.
SXSW is Austin at its most vibrant, blending creativity, innovation, and culture into one unforgettable week. Whether you’re here for the music, the film, or the tech, this daily guide helps you plan every moment of SXSW 2026.
